This 35-year-old artist and activist has spent his career hacking everything from the internet to public space to popular culture. Getting Google to recognize him as the top search result for “bad ass mother fucker” is just one in a line of clever cultural coups.

F.A.T. Lab’s parody of the rumored Google self-driving car is a prime example of the fun, satirical nature of much of their work. The group garnered mainstream media attention by cruising around Manhattan in the tricked-out car (complete with fake decals and roof-piece), staging accidents, driving over cones and, at one point, doing donuts in front of Google’s New York offices.

“[I like] the idea that you can make entertaining content, but it can also have a bite, it can also have an edge, it can also say something,” Roth says.

Brilliant.

Source: The Guardian